Case Study: Tristar Products achieves 3x increase in purchases with Paragone.ai via Facebook Ads

Tristar Skyrockets Purchases 3x with Facebook Ads on Paragone

Tristar Products, maker of affordable household appliances including the Emeril Lagasse Power AirFryer 360, needed to scale its Facebook advertising and maximize ROI for a major product launch. To achieve this, Tristar partnered with Paragone.ai — working closely with Facebook US — to provide a unified social ad strategy and campaign management on the Paragone platform.

Paragone.ai implemented funnel-specific optimization, campaign budget optimization (CBO), automatic placements, control/test group experiments, access to Facebook beta placements, and a Conversion Lift Study. The results: purchases from Facebook increased 3x between January and July 2019; the Conversion Lift Study showed the test group had an 11% higher conversion rate and a 4.5x greater average basket value versus the control, enabling Tristar Products to scale budgets and improve ROI.

Tristar Products

Keith Mirchandani

President and CEO