Case Study: TAMMY & BENJAMIN achieves up to 230% Black Friday sales lift with Paragone.ai's integrated Facebook & Google ads

TAMMY & BENJAMIN - Customer Case Study

TAMMY & BENJAMIN, a Paris-based luxury leather brand selling limited-edition bags online and in-store, aimed to maximize sales over the 2018 Black Friday weekend. To drive an integrated social and search push, they engaged the Paragone.ai Managed Service team to run coordinated campaigns across Facebook, Instagram and Google.

Paragone.ai implemented a full-funnel strategy—building awareness with Facebook traffic ads from September, tagging top-of-funnel social traffic for use in Remarketing Lists for Search Ads, creating Google Analytics remarketing lists from high-converting Facebook audiences, and retargeting qualified prospects (users who viewed two product pages) with Dynamic and Shopping ads and consistent creative. The unified approach delivered strong results: Facebook + Instagram drove a 230% lift in sales and Google delivered a 90% lift in sales versus Black Friday 2017.

TAMMY & BENJAMIN

Benjamin Pincemaille

Development & Partnerships