Case Study: Seerendipity achieves 25% lower CPA and 80% reduction in optimization time with Paragone.ai

Seerendipity decreases CPA 25% and increases efficiency with AI recommendations

Seerendipity, a full-service agency with offices in New York, Dublin and Phoenix, faced time-consuming manual optimization across dozens of ad accounts and networks (Facebook, Instagram, Twitter, Google, Snapchat). David Gray, Digital Manager at Seerendipity, turned to Paragone.ai—using its cross-network reporting, dashboards and AI Recommendations—to reduce the manual work and gain faster, clearer insights for client campaigns.

Paragone.ai’s AI Recommendations analyzed campaign data across networks, suggested budget reallocations, addressed ad fatigue and refined audience elements, and could be applied in one or two clicks. The tool cut optimization time by over 80% (about an hour saved per day) and produced a measurable performance lift: CPA fell from $6.29 to $4.74 (a 25% reduction) in a 10-day test run.

Seerendipity

David Gray

Digital Manager