Case Study: Make.org achieves pan-European engagement — 38M reached and 50% lower CPA with Paragone.ai

Make.org sees crosschannel, international success with We Europeans campaign

Make.org, a European civic tech organization, launched the non‑partisan We Europeans project to gather ideas and votes from citizens in 26 EU countries ahead of the 2019 European Parliament elections. To run a large, cross‑channel political campaign across Facebook, Instagram, Snapchat and Twitter and to navigate tightening political‑ad rules, Make.org engaged Paragone.ai’s Managed Service and platform to set up, deliver and optimize the campaign.

Paragone.ai ran an integrated, multi‑network campaign, testing formats including video, Stories and Dynamic Creative Optimization, while coordinating with channels on political‑ad compliance and optimizing in real time. The effort cut CPA by 50% versus the initial goal and reached 38 million Europeans; 1.7 million people participated, 30,000 proposals were submitted (vs. a 19,000 target), 11.3 million votes were cast, and over 200 political parties took a position on the final 10 proposals.