Case Study: Major French Retailer achieves €677K+ conversion value and 7.14 ROAS with Paragone.ai

Major French retailer streamlines their strategy and unlocks potential with Paragone

Major French Retailer turned to Paragone.ai’s Managed Service team and Paragone platform to replace three separate agencies, simplify performance tracking, and standardize paid social campaign structure, naming and audiences. They asked Paragone.ai to modernize their Facebook advertising setup and leverage features like store‑traffic optimization, advanced matching, product catalogs, and Paragone’s Franchise Feature and AI recommendation engine to drive higher sales volume and ROI.

Paragone.ai implemented a 5‑step plan and full‑funnel campaign mix (branding, engagement, remarketing), completed the Facebook technical setup and integrated offline data, and used AI recommendations to optimize daily. The program delivered measurable impact: +677K€ conversion value, 7.14 ROAS, 3.1% conversion rate and +7.4K unique online conversions; CPM fell 15% while reach grew 40%, ROAS rose 22% and CPA dropped over 55% (from €19.10).