Case Study: Different Roads doubles bookings and cuts CPA 30% with Paragone.ai

Different Roads maximize full-funnel performance with Google & Facebook ad synergies

Different Roads, an online travel agency, needed to move beyond steady Facebook results and scale summer bookings by better leveraging Google. They partnered with Paragone.ai, using Paragone.ai’s Managed Service and cross‑channel reporting to combine Facebook top‑of‑funnel campaigns with Google Search tactics (notably Dynamic Search Ads) and coordinated retargeting.

Paragone.ai implemented a cross‑channel strategy—Facebook seeding, destination‑level budget shifts, Google DSA, and cross‑network retargeting—while using Paragone.ai reporting to optimize in real time. The approach doubled purchases year‑over‑year (2018→2019), cut overall CPA by 30% since 2017, drove an 8x increase in trips booked through Google, reduced CPA by 73% versus 2018, and delivered a 10.3% CTR.

Different Roads

Matias Gaffoglio

Chief Marketing Officer