Case Study: Dentsu Aegis Network achieves 44% Facebook ad cost savings and 70% less campaign time with Paragone.ai

44% cost saving on Facebook ads with Paragone

Dentsu Aegis Network, a global media group serving thousands of clients, faced the challenge of running efficient social ad campaigns at scale—improving performance while cutting the time teams spent managing campaigns. To address this, they tested the Paragone.ai platform to see if a third‑party optimization and reporting solution could boost results without increasing overall campaign costs.

Paragone.ai delivered a centralized platform with fast onboarding, automated optimization and simplified cross‑account reporting; Dentsu teams were comfortable with the tool within 10 days. Using Paragone.ai, Dentsu Aegis Network achieved a 44% cost saving on Facebook ads (44% lower cost per engagement), a 389% higher engagement rate versus native tools, and roughly 70% less time spent managing campaigns—savings that more than offset the platform cost.

Dentsu Aegis Network

Sarah Folan

Paid Search and Social Manager