Case Study: Socialyse achieves 360° campaign visibility and faster cross-network reporting with Paragone.ai

360° campaign visibility across networks for global gaming brand with Socialyse and Paragone

Socialyse, the social media pure player of Havas Group, was managing a multinational gaming client with campaigns across Facebook, Twitter and Pinterest and struggled with complex, time-consuming cross-network reporting. To gain a single source of truth and faster insights, Socialyse turned to Paragone.ai’s cross-network dashboards and reporting tools.

Using Paragone.ai, Socialyse consolidated campaigns and built custom widgets for audience impressions, gender and age breakdowns, video completion/drop-off rates and KPIs like spend, CPM and link clicks. The Paragone.ai dashboards delivered real-time, sharable reports, clearer cross-network visibility and faster decision-making—allowing the agency to save reporting time, compare performance across networks instantly and reallocate budget in a few clicks.

Socialyse

Sam Worley

Senior Paid Social Media Specialist