Case Study: MainStem boosts integration confidence and speeds enterprise deals with Paragon

MainStem cuts integration dev work by 70% with Paragon

MainStem, a B2B SaaS supply and purchasing platform for the cannabis industry, faced a significant challenge in managing integration requests from customers and prospects. Their engineering team, led by CTO Garrett, was overwhelmed by the time-consuming process of building and maintaining integrations in-house, which diverted resources from core product development and created uncertainty for their sales team. To address this, they turned to the embedded integration platform Paragon.

By implementing Paragon's Workflows product, MainStem was able to build integrations like Slack and QuickBooks in hours instead of months. The solution provided managed authentication, full endpoint visibility, and a clean end-user UI, which cut dedicated development work by 70%. Paragon empowered the sales team to confidently say "yes" to integration requests, shortened sales cycles, and closed enterprise deals. The platform also provided relief to the product and engineering teams by offloading maintenance and allowing non-technical staff to manage live integrations.

MainStem