Case Study: Transplace achieves rapid carrier growth and load booking gains with Parade AI

Transplace Connects Data, Gains Carrier Intelligence, Scales Digital Engagement

Transplace, a leading provider of transportation management services and logistics technology, needed a better way to support its large brokerage operation and growing carrier network. Its carrier sales reps were manually updating lane preferences and working from different offices, which made it hard to coordinate workflows and provide a consistent carrier experience. To solve this, Transplace turned to Parade AI and its carrier intelligence and relationship management platform.

Parade AI integrated directly with Transplace’s McLeod PowerBroker TMS and quickly built intelligent carrier profiles using email, location, ELD, lane preference, equipment, engagement, and regulatory data. In just 30 days, Transplace saw 10x more inbound quotes, 34x more loads booked, and active carriers grow from 120 to 5,100. Daily inbound quotes rose from 5–6 to 50–60, and weekly loads booked increased from 5 to 170, helping Transplace scale digital engagement and improve freight coverage significantly.

Transplace

Scott Avery

Director of Carrier Sales