Case Study: Jones Logistics automates freight matching and booking with Parade AI

Jones Logistics Goes Digital Automates Freight Matching and Booking on Key Lanes

Jones Logistics, a major open-deck broker and portfolio company of Jones Capital, wanted to modernize and automate its freight operations without forcing its business into a generic TMS model. To better manage its unique, high-volume booking patterns and preferred carrier network, Jones turned to Parade AI and its freight workflow platform, including Book Now and Partner Pages.

Using Parade AI, Jones built a custom integration with its existing TMS that fully automates carrier sales, load assignment, and rate confirmation delivery. Carriers can now find matched loads, submit quotes, or book instantly, and the load is automatically pushed into Jones’ TMS with confirmations sent automatically through Parade-powered workflows. The result is a fully digital brokerage with no manual touches from the carrier sales team, helping Jones spend more time focused on customers and handling more than 150,000 loads per year more efficiently.

Jones Logistics

Tim Blackwell

Vice President of Technology