Case Study: Tom&Sawyer builds a standout pet food brand and website with Parachute Design

Tom&Sawyer launches a Toronto pet meals brand with Parachute Design in 2015

Tom&Sawyer, a Toronto-based startup offering fresh, human-grade pet meals, needed a complete brand identity and an e-commerce website to launch their business and stand out in a poorly regulated market. They partnered with the Toronto web design company Parachute Design for a comprehensive solution that included branding strategy, logo design, packaging, signage, and responsive website design.

Parachute Design implemented their collaborative process, working closely with the founders to create a distinct logo and expand the brand across all materials, including packaging and interior/exterior signage for the client's new brick-and-mortar café. The resulting responsive website design focused on showcasing the high-quality ingredients and facilitated a key online subscription model for home delivery. The client was thrilled with the final brand and website, which provided a strong and visually appealing introduction to the market. Parachute Design delivered a solution the founders loved and could showcase with pride.

Tom&Sawyer