Case Study: illumin achieves a reimagined digital brand and custom WordPress website with Parachute Design

illumin launches a custom WordPress rebrand with Parachute Design in 2023

illumin, formerly known as Acuity Ads, is a leader in North American journey advertising. The company faced the challenge of a comprehensive digital rebranding, which required a new brand identity and a custom website to support its new direction. They engaged the web design vendor Parachute Design to handle this rebranding and website design project.

Parachute Design implemented a full 6-step design process for illumin, which included discovery, strategy, UX wireframing, creative UI design, and custom WordPress development. The solution provided illumin with a responsive, SEO-optimized website and an easy-to-use content management system. The vendor also provided extensive CMS training and post-launch support, ensuring the client was equipped to manage their new powerful marketing tool effectively.

illumin