Case Study: Sonny's BBQ achieves data-driven growth and COGS savings with PAR OPS

How Sonny’s BBQ is using data as a competitive edge

Sonny's BBQ, a regional barbecue chain with 110 locations, needed a modern data strategy to tighten margins, improve visibility, and consolidate transactional and operational data for both store-level and corporate decision-making. To achieve this, Sonny's selected PAR OPS’ Restaurant Magic back-office software (integrated with the Brink POS) to replace older systems and centralize reporting and analysis.

PAR OPS implemented Restaurant Magic with a customized rollout and training program, integrating Brink POS data, custom reports, dashboards, predictive inventory, and near–real-time alerts. The solution delivered measurable impact: COGS savings of 1–2.4%, total sales growth 4.93% above the industry average, performance above the 90th percentile for casual dining (BBI), stronger loss prevention, lower food costs, and improved operational and marketing effectiveness.

Sonny's BBQ

Joe Tenczar

Chief Information Officer