Case Study: Big Chicken achieves scalable franchise growth and streamlined operations with PAR OPS (PAR Technology)

Big Chicken’s PARtnership with PAR Technology is a Slam Dunk

Big Chicken, Shaquille O’Neal’s fast-casual restaurant brand with 18 operating locations and 300+ franchises in development, needed a POS and back-of-house partner that could drive growth, provide an open API and large integration ecosystem, and deliver real-time operational reporting. They chose PAR OPS and its solutions (PAR Brink POS, PAR Payment Gateway and PAR Data Central) as the centerpiece of their tech stack to serve as the engine for franchise scalability.

PAR OPS implemented Brink POS, the PAR Payment Gateway and Data Central to unify ordering, payments, kitchen management and enterprise reporting, giving Big Chicken a single source of truth, real-time insights and broad third‑party integration options. The deployment delivered the stability and efficiency required for expansion—supporting their current 18 restaurants and positioning the brand to scale across 300+ planned franchise locations (including 50 in Texas)—while improving payments flexibility, operational efficiency and the ability to track and grow margins.

Big Chicken

Josh Halpern

Chief Executive Officer