Case Study: XXL achieves faster localized retail marketing at scale with Papirfly

XXL cuts campaign creation from weeks to 5 minutes with Papirfly

XXL, a leading sports retail chain in the Nordics, faced a slow and costly marketing process that relied heavily on external agencies, taking weeks to roll out campaigns across its multiple countries. To keep up with the fast-paced retail market, they needed a solution to streamline workflows, centralize assets, and automate production without losing creative flexibility. They implemented the Papirfly platform to address this challenge.

Using Papirfly, XXL automated its campaign asset creation, reducing the process from weeks to just minutes. The solution included seamless PIM integration for real-time product accuracy and one-click campaign duplication for easy localization. This resulted in significant cost savings, the ability to produce over 4,000 on-brand assets annually, and the agility to launch and adapt campaigns faster than ever before.

XXL