Case Study: SAP strengthens global employer branding with Papirfly

SAP saves 1,000 hours creating employer brand assets with Papirfly

SAP, a multinational software corporation, faced the challenge of communicating a consistent global employer brand across its complex international operations. To empower local teams and recruiters to act as brand ambassadors, they partnered with vendor Papirfly to implement its brand management platform. This solution was needed to streamline asset production, ensure brand compliance, and personalize their employer value proposition for different talent personas and regions.

Using Papirfly's platform, SAP empowered over 50 employees to become content creators, enabling them to easily produce on-brand marketing assets. The solution provided a single source of truth for brand guidelines and simplified the approval process. The results were significant, with over 2,000 assets created, 1,000 hours saved in design time, and an estimated $100,000 saved by moving asset creation in-house. Papirfly helped SAP revolutionize its employee engagement strategy and solidify its reputation as an employer of choice.

SAP