Case Study: Rabobank achieves global brand consistency and 212% ROI with Papirfly

Rabobank achieves 212% ROI with Papirfly

Rabobank, a multinational cooperative bank, faced the challenge of uniting its 43,000 global employees under a single brand identity. With marketing teams across 14 markets, a lack of centralized governance threatened to dilute their historic brand's equity. They partnered with Papirfly to implement its brand management platform to protect their reputation and enable scalable growth.

The Papirfly platform provided a centralized hub for Rabobank's brand guidelines and digital assets, empowering local teams to create their own on-brand marketing materials. This solution streamlined production and approval workflows. Papirfly's implementation resulted in 23,000 assets created in one year, a 212% ROI, and multimillion-dollar annual savings, ensuring 100% brand consistency across all markets.

Rabobank