Case Study: PepsiCo refreshes its employer brand and empowers global teams with Papirfly

PepsiCo unifies employer branding across 77 countries with Papirfly

PepsiCo, a global food and beverage leader with a vast, decentralized workforce, faced a significant challenge in refreshing its employer brand. The company needed to create a unified visual identity that would resonate globally while still allowing for local adaptation, ensuring consistency across all its regions. To tackle this, PepsiCo partnered with vendor Papirfly to implement its comprehensive brand management platform.

Papirfly provided a solution that included clear brand guidelines, a centralized Digital Asset Management (DAM) system, and streamlined tools for creating on-brand collateral. This empowered PepsiCo's local teams to produce customized assets while maintaining global consistency. The partnership transformed PepsiCo's asset creation process, freeing up agency budgets for specialized work and future-proofing its employer branding efforts to attract and retain top talent.

PepsiCo