Case Study: GRENKE achieves global brand consistency with Papirfly

How GRENKE adapted their branding processes to a dynamic market

GRENKE AG, a European leader in small-ticket leasing operating in 33 locations, faced significant challenges in maintaining a consistent global brand identity. Their processes for coordinating marketing between headquarters and local offices were time-consuming, costly, and led to brand inconsistencies, preventing them from capitalizing on local market opportunities. This led them to search for a brand management platform, and they selected Papirfly.

Papirfly implemented its platform, including a Digital Asset Management (DAM) system and a library of on-brand design templates, to serve as a central brand hub for GRENKE. This empowered local offices to self-serve and create 100% brand-consistent, localized marketing materials quickly and efficiently without external agencies. The solution secured global brand consistency, eliminated bottlenecks, unlocked time for strategic work, and dramatically improved the cost-to-effort ratio for the marketing team.

GRENKE AG

Anna Ryszka

Digital Marketing Manager