Case Study: Helly Hansen achieves global brand consistency with Papirfly

Helly Hansen - Customer Case Study

Helly Hansen, a global retailer of outdoor apparel and gear, faced challenges in maintaining consistent brand management across its extensive international operations. Their digital assets were fragmented across multiple systems, creating bottlenecks, delays in launching campaigns, and a risk to their brand integrity. To secure its market share, Helly Hansen needed a centralized solution and partnered with Papirfly to implement its brand management platform.

Papirfly provided Helly Hansen with a centralized brand hub featuring digital asset management (DAM) and on-brand templating tools. This single platform streamlined asset retrieval, enabled rapid localization of marketing materials, and ensured global consistency. The Papirfly solution resulted in faster campaign execution, reduced operational waste, and empowered local teams to create quality content without diluting the brand, revolutionizing the company's retail marketing efforts.

Helly Hansen

Rebecca Sjölander

Trade Marketing and Asset Production Manager