Case Study: O’Learys secures consistent global brand management with Papirfly

Empowering everyone across all locations to deliver the O’Learys brand identity at every customer touchpoint

O’Learys, a global sports bar and restaurant franchise, faced the challenge of maintaining brand consistency and delivering timely marketing materials across its 130+ locations in over 15 different markets. To provide a valuable package for franchisees and ensure seamless operations, they needed a centralized brand management solution, which they found with the vendor Papirfly.

Papirfly implemented its brand management platform to serve as a complete marketing package for O’Learys. The solution included a Brand Portal for easy access to assets, a Digital Asset Management system, Templated Content Creation for on-demand local adaptation, and Campaign Management tools. This provided O’Learys with a one-stop shop, empowering individual restaurants to create on-brand materials quickly without central department involvement, thereby ensuring unified communication and increasing organizational efficiency globally.

O’Learys

Mikaela Bäckius

Project Manager Brand