Case Study: Orkla Health achieves 100% brand consistency with Papirfly

Delivering multiple brands with one single source of truth

Orkla Health, a European leader in the consumer health industry with over 80 sub-brands, faced a significant challenge with brand consistency as it expanded. With digital assets scattered across multiple locations, their marketing team struggled with inefficient workflows and internal communication, making it difficult to maintain distinct brand identities. This disorganization led to skyrocketing costs and wasted resources, prompting their search for a Digital Asset Management solution. They turned to Papirfly for a brand management platform to address these issues.

Papirfly implemented its all-in-one platform, beginning with the creation of a centralized brand hub for Orkla's flagship brand, Möller's. This was gradually expanded to include dedicated Brand Centres for all sub-brands, which housed guidelines, assets, and campaign instructions. The integrated Digital Asset Management solution ensured all materials were securely stored, easily searchable, and properly tagged. As a result, Papirfly provided Orkla Health with 100% brand consistency, streamlined operations, greater cost efficiencies, and a single source of truth for all its brands.

Orkla Health

Cecilie Wendt

Head of Digital Business Development