Case Study: SSE launches a unified brand and drives consistency with Papirfly

Building a multinational brand for a net-zero world

Papirfly provided a brand management solution to SSE, a major UK energy company, to support its rebrand following significant internal changes. The challenge was to roll out a new, unified brand identity aligned with the company's net-zero goals to a global workforce of over 12,000 employees. SSE needed to ensure complete consistency across all touchpoints while overcoming the hurdles of remote work and avoiding time-consuming creation and approval processes for its teams.

The solution included implementing Papirfly's platform, which featured a centralized brand hub as a single source of truth and intelligent design templates for on-brand asset creation. This empowered employees to generate their own compliant marketing collateral. The results included a successful, consistent global brand rollout and significant time savings for marketing and design teams, allowing them to focus on the company's growth and net-zero ambitions.

SSE

Suzie Rook

Head of Brand and Design