Case Study: Thon Hotels achieves greater brand consistency with Papirfly

Bringing Thon Hotels’ global team and brand together

Thon Hotels, a hotel chain operating across Northern Europe, faced a significant challenge in maintaining consistent brand identity across its 90+ locations. With a small central marketing team, they struggled with inefficient communication, inconsistent on-the-fly collateral created in programs like Word, and an inability to enforce their brand guidelines, which was damaging their professional image. They sought a solution from Papirfly to streamline operations and empower local teams.

Papirfly implemented its brand management platform, featuring a cloud-based brand portal and Digital Asset Management (DAM) system. This provided Thon Hotels with on-brand templates, allowing staff from any department to create high-quality, consistent marketing materials easily. The solution from Papirfly eliminated bottlenecks, saved the company both time and money, and significantly improved brand consistency to the point that it was noticed by competitors. The central marketing team was freed to focus on brand development, and the organization became dependent on the Papirfly platform.

Thon Hotels

Pernilla Eidslott

Marketing Advisor