Case Study: Vanity Fair expands mobile reach and delivers interactive digital editions with Paperlit

Vanity Fair goes mobile with Paperlit

Paperlit partnered with Vanity Fair to move the famed weekly magazine onto mobile for Italian readers, tasked with delivering a fully branded iOS and Android presence while preserving subscribers’ access and the magazine’s editorial quality. The challenge was to translate print content into an engaging, easy-to-navigate digital edition that integrates with Vanity Fair’s existing subscription system.

Paperlit built a branded app on the App Store and Google Play, integrated Vanity Fair’s web‑based subscriptions for secure cross‑device access, and added intuitive features like a tappable table of contents, rich multimedia articles, favorites, and social sharing. The result is a transformed, interactive mobile edition that expands Vanity Fair’s reach to a larger mobile audience while maintaining subscriber access and brand experience.

Vanity Fair