Case Study: Posta eGazete achieves a multi-publication mobile newsstand and increased reader engagement with Paperlit

Posta eGazete digital newsstand powered by Paperlit

Posta, Turkey’s second most popular daily newspaper, needed a mobile-first solution to deliver its multiple titles and supplements to readers in a single branded app while making archives and navigation easy and shareable. The challenge was to consolidate diverse publications into one experience that drives daily engagement and keeps readers returning.

Using Paperlit’s eGazete platform, Posta launched a multi-publication digital newsstand on iOS and Android that publishes replicas of daily editions and supplements, offers free access to past issues, and provides bookmarking and social/email sharing. The result is a streamlined, branded app that gives mobile readers daily access to content, increases time spent in-app, and broadens reach across audience segments.

Posta eGazete