Case Study: Hyundai achieves increased mobile audience engagement with Paperlit

Hyundai uses storytelling to engage mobile audiences

Hyundai Motor Brasil wanted to bring employees, partners and consumers closer to the brand by using storytelling to engage mobile audiences. The challenge was to deliver rich, branded newsletter content that worked seamlessly across devices, could be shared easily and still perform offline.

Using Paperlit’s mobile publishing solution, Hyundai converted folio files into interactive reflow magazines with video, images and HTML interactivity, packaged in a newsletter app with social sharing and invite features. The result: higher audience engagement, broad device compatibility (including offline playback) and strong viral reach through easy sharing.

Hyundai