Case Study: AA Smartfuel improves its mobile loyalty experience with PaperKite's UX redesign

AA Smartfuel modernizes its mobile app with PaperKite using existing codebase and API

AA Smartfuel sought to deepen its customer experience and future-proof its loyalty program amidst industry changes and high levels of inactive app members. They engaged PaperKite to undertake a UX Discovery and Design process to understand customer needs and redesign their mobile app to be more attractive and support future developments.

PaperKite conducted user research and app analytics to gain invaluable insights, which directly informed new UX/UI design concepts. The solution focused on a mobile-first approach with a flexible, fit-for-growth architecture, simplifying program language and improving transparency. This user-centered redesign by PaperKite made rewards easier to access and positioned AA Smartfuel to support the next generation of its loyalty program.

AA Smartfuel