Case Study: ARMADA drives high-intent tradeshow engagement with Paperflite and Cleverstory

How Nicole and turned the page on tradeshow marketing and built a scalable self-serve model for tradeshows

ARMADA, a global supply chain logistics partner for restaurants, needed a scalable way to drive engagement before, during, and after more than 20 tradeshows a year. Working with Paperflite and Cleverstory, the small marketing team wanted to replace traditional printed collateral with a low-touch, digital, and data-driven experience that could capture high-intent leads and better support business development.

Paperflite helped ARMADA build a repeatable self-serve tradeshow model using personalized Collections, interactive landing pages, QR codes, and registration forms to guide prospects through the funnel. The approach gave Nicole Symchak and her team better visibility into content engagement, helped qualify leads as SQLs for account managers to nurture, and provided the insights needed to shape marketing strategy and prove what was resonating with prospects.

ARMADA

Nicole Symchak

Director of Marketing and Business Development