Case Study: Bison achieves better sales engagement with Paperflite

How a great buying experience resulted in a 95% increase in content engagement for Bison Jacks

The customer, Bison, a global provider of container weighing and lifting solutions, faced a challenge where its sales team had no visibility into whether prospects were engaging with the content they sent out. According to Product Leader Andrew Humphries, this lack of insight made it difficult for the team to have effective follow-up conversations. The company turned to the vendor, Paperflite, for a solution.

Paperflite provided a platform that enabled Bison's sales team to create personalized content microsites and track prospect engagement with granular detail. This solution saved the sales reps significant time and provided them with valuable information to improve their follow-up strategy. The results were highly positive, with Bison’s customers enjoying the digital experience so much that they often asked what solution was being used.

Bison

Greg Fahey

Chief Executive Officer