Case Study: e2open Accelerates Sales Cycles with Paperflite

e2open - Customer Case Study

e2open, a global supply chain solutions provider, faced challenges in sales enablement due to a lack of a centralized content system. Their sales teams struggled with sharing content through scattered methods like email attachments, which led to inefficiency and an inability to track engagement. They partnered with Paperflite to unify their diverse content libraries and empower their sales force.

Paperflite provided a solution through its Content Hub and Collections features, which allowed e2open to consolidate marketing materials and create personalized, trackable microsites for each deal. This gave sales autonomy, eliminated dependency on marketing for content sharing, and provided valuable engagement analytics. As a result, e2open accelerated sales cycles, improved win rates by delivering a superior buying experience, and saw a significant positive impact on their sales processes.

e2open

Céline Gouriou

Global Marketing Director