Case Study: Nichols Fleet Equipment boosts mobile traffic and leads with Papercut Interactive

Nichols Fleet Equipment boosts sessions 19% with Papercut Interactive

Nichols Fleet Equipment, Inc., a family-owned builder of work trucks, faced challenges with their outdated, non-mobile-friendly website that failed to generate customer interaction and online sales leads. They engaged Papercut Interactive to design and develop a new website to improve user experience and lead generation.

Papercut Interactive implemented a responsive website, added conversion tracking for forms, and performed ongoing SEO and content development. They also created custom landing pages for pay-per-click campaigns. As a result, the client saw a 19% increase in sessions, 64 more mobile sessions, and 21 more new users, greatly enhancing their online marketing effectiveness.

Nichols Fleet Equipment, Inc.