Case Study: Incline Railway boosts traffic and ticket sales with Papercut Interactive

Incline Railway boosts organic traffic 51% with Papercut Interactive

Papercut Interactive was hired by the Incline Railway, a historic funicular railway and tourist attraction, to modernize its digital presence. The customer faced challenges in selling more tickets online, prominently highlighting its 125-year history, and strategically leveraging new marketing videos to boost engagement.

Papercut Interactive implemented a sticky "Buy Tickets" navigation button, a historical timeline, and strategic video integration on the website. The results included a 51% increase in organic traffic year over year, along with significant growth in new users and sessions, leading to a frictionless user experience that drives future growth.

Incline Railway