Case Study: Optex America modernizes product navigation and content control with Paper Tiger’s Webflow redesign

Optex America simplifies product discovery and gives internal teams full control with Paper Tiger

Optex America faced challenges with its outdated Craft CMS website, which was difficult to manage, had poor mobile performance, and made product discovery cumbersome for users. The marketing team lacked the ability to make updates without developer support. Paper Tiger was engaged to modernize the site and improve its usability.

Paper Tiger redesigned and rebuilt the website using Webflow Enterprise, creating a clean, responsive site with improved product filtering and navigation. They provided CMS training, giving the internal team full control over content. The new site is faster, more secure, and easier to maintain, transforming it from a maintenance burden into a tool for growth and providing a more intuitive experience for users.

Optex America