Paper Tiger
26 Case Studies
A Paper Tiger Case Study
Autism New Jersey partnered with Paper Tiger to refresh their brand and WordPress website ahead of their 60th anniversary. Their challenge was an outdated, flat brand and a website that failed to effectively serve their six distinct audience groups, coupled with a lack of independence in managing their own content.
Paper Tiger executed a full brand refresh and built a new, flexible WordPress site. The solution centered on a human-centered storytelling framework and a user-friendly CMS, empowering Autism New Jersey's team to manage content independently. The renewed brand and platform successfully launched in time for Autism Awareness Month 2025, positioning the organization for future growth.