Case Study: Tourism Calgary grows Visit Calgary traffic with Paper Leaf’s website redesign

Tourism Calgary nearly triples traffic with Paper Leaf

Tourism Calgary, the official destination marketing organization for Calgary, faced challenges with an aging Drupal website that had dense navigation and poor performance, hindering the experience for its diverse leisure and business audiences. Paper Leaf partnered with them to redesign and rebuild the platform, moving it to a modern Laravel and Statamic foundation.

Paper Leaf implemented a new website with simplified navigation, a dedicated audience toggle, and a deep integration with the SimpleView CRM to automatically sync partner listings and events. The solution resulted in a Gold AVA Digital Award and nearly tripled monthly traffic, with unique visitors growing from 543,730 to 1.43 million over an eight-month period.

Tourism Calgary