Case Study: Daytona Homes unifies six websites and boosts traffic with Paper Leaf

Daytona Homes unifies 6 websites and boosts organic traffic 64% with Paper Leaf

Paper Leaf was engaged by Daytona Homes, a Tacada brand, to address the challenge of managing six fragmented regional websites. Each site had its own templates, content, and admin logins, which created complexity for content governance, made brand consistency difficult to maintain, and provided a poor experience for homebuyers navigating outdated sites.

Paper Leaf designed and developed a unified multisite platform using Statamic CMS. The solution centralized logins and content, integrated with HubSpot for CRM, and provided a modern, branded UI. This resulted in an 82% average increase in active and new users and a 64% growth in organic search traffic, while significantly improving operational efficiency and brand alignment for the client.

Daytona Homes