Case Study: Canadian Automobile Association helps travelers understand air passenger rights with Paper Leaf

Canadian Automobile Association helps 31K travelers understand air passenger rights with Paper Leaf

The Canadian Automobile Association (CAA) faced the challenge of helping travelers navigate complex air passenger rights during stressful flight disruptions. They partnered with the vendor Paper Leaf to create a plain-language, scenario-based digital tool that could break down legal jargon into actionable information for users.

Paper Leaf designed and built a multi-step, mobile-optimized web application integrated with a Statamic CMS for dynamic content management. The solution successfully served over 31,000 users in its first year, with 68% of traffic coming from mobile devices. The tool provided clarity and peace of mind for travelers while giving CAA's internal teams greater content flexibility and valuable analytics.

Canadian Automobile Association (caa)