Case Study: Goop achieves faster media workflows and consolidated, scalable file management with Panzura Freedom NAS

Goop Conquers Data Sprawl, Improves Data Management, Visibility

Goop, the lifestyle brand behind curated content and products across beauty, fashion, wellness and home, was hampered by data sprawl and a legacy NAS environment. Teams relied on a mix of QNAP, floating hard drives and Dropbox, which caused automatic syncs that filled new employees’ drives, slow transfers for large media, collaboration latency between web producers and retouchers, and no centralized server infrastructure.

By deploying Panzura Freedom NAS (with Vizion.ai for machine‑learning asset workflows) on Amazon S3, goop consolidated its file estate and added SMB/NFS access, active directory authentication, audit logging, aggressive caching and auto‑archive rules. The result: faster media workflows, more efficient photo-asset sharing and ML-driven search and personalization, clear audit trails and instant scalability—making data easier to manage and access across the enterprise.

Goop

Lee Patrick McIntire

Senior Manager of Technology Infrastructure