Case Study: WrestlingMart achieves 8× conversion lift and reliable peak-season performance with Pantheon

WrestlingMart Pins a Perfect Launch on Pantheon

WrestlingMart, founded in 2002 and the world’s largest wrestling retailer, faced recurring downtime and severe traffic spikes during its October–December peak season. After a costly three-day outage, CTO David Applegate needed a reliable, professionally managed platform to coordinate a remote development agency and ensure the site could scale for future growth.

They migrated to Pantheon, adopting its dev/test/live workflow, Multidev feature-branch environments, and integrated caching and monitoring with hands-on launch support and developer training. The result: consistent 2.5s page speeds (down from 4–5s), an eightfold increase in conversion rates, no repeat of peak-season outages, and a smoother workflow that lets the team focus on product improvements instead of infrastructure.

WrestlingMart

David Applegate

CTO