Case Study: Virginia Credit Union achieves $3M/month increase in web revenue and 24/7 high availability with Pantheon

Virginia Credit Union’s Customer-Centric Website Empowers its Members

Virginia Credit Union (VACU), a Richmond-based credit union with $4.57 billion in assets serving 308,000 members, relied on a 24/7 online portal but was held back by an underperforming legacy website. The site experienced frequent downtime and poor performance, lacked ADA/WCAG accessibility compliance, constrained marketing with an outdated CMS, and faced slow backup/recovery and risky deployment workflows that threatened business continuity and member experience.

VACU partnered with COLAB and Pantheon to rebuild the site on Drupal and Pantheon’s WebOps platform—implementing Multidev, Dev‑Test‑Live, Upstreams, multizone failover, and an accessibility-focused design system—improving security, uptime, and developer workflows. The relaunch produced 32% year‑over‑year growth in click‑throughs to lead forms, a 42% increase in web‑based revenue (about $3M/month six months after launch), raised the website’s share of revenue from roughly 18% to ~30%, and saved the web admin 15–20 hours per week.

Virginia Credit Union

Eric Berkman

Director of Digital Marketing & Analytics