Case Study: The New Republic achieves 100 Million Pageviews in 24 Hours with Pantheon

The New Republic Launching to 100 Million Pageviews in the First 24 Hours

The New Republic, a politics and culture media outlet, faced a high‑stakes launch: a new website, a print magazine redesign, and a coordinated PR push all going live the same day with heavy media attention and expected traffic spikes. Alley Interactive was hired to manage the complex, time‑sensitive project that involved many stakeholders across editorial, design, and executive teams and required a hosting solution that could guarantee reliability and uptime.

Alley Interactive built the site on Pantheon, using its continuous platform and pull‑submit workflow to run dev, test, and live environments in parallel—letting developers push features while editorial staff trained and prepared content. The result: a successful launch that handled 100 million pageviews in the first 24 hours, earned broad press coverage, improved uptime and scalability, and freed the team from infrastructure management.

New Republic

Matt Johnson

Managing Partner & Co-founder, Alley Interactive