Case Study: Craftpeak achieves 250% growth and zero-downtime scaling with Pantheon

How Craftpeak Supports Over 150 Breweries With WordPress Multisite

Craftpeak, based in Asheville, NC, builds pre‑configured e-commerce websites for craft breweries to sell via pickup, local delivery, and shipping. With a small team they faced scaling limits—WordPress Multisite updates risked taking down the whole network, their prior host struggled with peak traffic, and COVID‑era demand made reliable, rapid deployments essential.

They moved their WordPress Multisite to Pantheon and implemented Bedrock, Buddy.works CI, Terminus CLI, mirrored Dev/Test/Live environments and elastic hosting, working closely with Pantheon support. The result: confident, zero‑downtime deployments across sites, 250% growth in client sites (2.5x the number of live shops), about 10,000 orders/month, and the ability to absorb 500–700% transaction spikes while improving performance via Pantheon’s CDN and managed scaling.

Craftpeak

Julien Melissas

Co-Founder