Case Study: AdRoll achieves same-day content updates and marketing autonomy with Pantheon

How AdRoll Empowered Their Marketing Team With Pantheon

AdRoll, a leading e-commerce growth and retargeting platform, needed a more flexible web solution to let its small marketing team publish campaign content quickly without routing every change through engineering. The existing in-house setup created week‑long turnaround times and risked bottlenecks, while engineering worried that broader access could threaten site security and performance.

AdRoll migrated its site to a Drupal build hosted on Pantheon, using Pantheon’s onboarding and identical dev/test/live environments to preserve security and performance while giving marketing autonomy. The move delivered same‑day content updates (down from 1–2 weeks), a 2x faster development‑to‑release cycle, improved lead‑gen and SEO potential, and consolidated Drupal and WordPress sites into a single, easier‑to‑manage dashboard.

AdRoll

Chris Staton

Manager, Marketing Team