Case Study: GreenBiz achieves rapid online growth and 10x event registrations with Pantheon's agile WebOps platform

GreenBiz Achieves Rapid Online Growth with Pantheon as its Agile Digital Platform

GreenBiz, a media and events company that advances the transition to a clean economy, faced a failing legacy website and the sudden loss of in-person revenue when the pandemic forced live events to go virtual. The organization needed to rapidly support higher traffic, preserve its executive community, drive event marketing and registrations to Hopin, and create new online revenue opportunities without in-house development capacity.

Partnering with Kalamuna and running on Pantheon, GreenBiz migrated to Drupal 8, completed a site redesign, upgraded video CMS, integrated Hopin and marketing tools, and used Pantheon’s Dev‑Test‑Live, Multidev, New Relic and Elite hosting to scale securely. The result was a faster, more reliable site, ~25% traffic growth, a 10x increase in free event registrations, monetized virtual events expanding from 3 to 6 annually, weekly webcasts, stronger revenue, and deeper user insights via Google Data Studio.

GreenBiz

Isa Stamos

Director of Systems and Technology