Case Study: OpenView Partners achieves a streamlined content workflow and saves time and money with Pantheon

Driving a New Content Strategy on Pantheon

OpenView Partners, a venture capital firm focused on B2B software, hired Growth Strategist Rebecca Churt to overhaul their content strategy for two sites (OpenView Labs and OpenView Partners). The team was hampered by legacy infrastructure and three outsourced vendors, which limited control over site elements and slowed content operations, so they decided to replatform to a modern solution.

Working with agency WhatArmy, OpenView migrated both WordPress sites to Pantheon, using its workflow and onboarding support to relaunch smoothly. The move centralised management, improved UX, and freed the team to focus on content—saving about $500/month and roughly 10 hours/week—while making it easy to manage 30+ contributors and a 60,000+ newsletter audience.

OpenView

Rebecca Churt

Growth Strategist