Case Study: COIT (cleaning & restoration leader) boosts online conversions 178% and stabilizes its site with Pantheon WebOps

COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps

COIT, a 70‑year leader in cleaning and restoration that has served millions of homes and billions of square feet of commercial space, faced a critical digital problem: an outdated, slow website that even crashed for a full day, harming phone and web orders. With complicated booking flows, separate desktop/mobile sites, lagging conversions and a four‑month deadline to redesign and replatform, COIT risked continued lost sales and poor customer experience.

Working with Kanopi Studios on the Pantheon platform, COIT stabilized the legacy site, used Agile development with Multidev environments and automated CI/CD to speed collaboration and testing, and rebuilt a mobile‑friendly site. The new site launched ahead of schedule and under budget, boosting online conversions by 178%, page views by 78%, cutting bounce rate 20%, eliminating performance issues and recouping the investment in just three months.

COIT

Sara Arlia

Vice President of Marketing