Case Study: Clarivate achieves global brand unification and accelerated digital marketing with Pantheon

Clarivate Grows Digital Marketing and Unifies Company Acquisitions Under Single Brand on Pantheon

Clarivate, a global leader in information and insights that helps accelerate the lifecycle of innovation, faced a fragmented web presence after multiple acquisitions, a broken development pipeline, and insufficient multilingual capabilities in its legacy CMS. Distributed Web DevOps teams and manual workflows slowed global expansion and prevented agile marketing practices like A/B testing and rapid personalization, so Clarivate needed a reliable, enterprise-grade platform to standardize branding and scale international sites.

Clarivate migrated nearly 20 sites to enterprise WordPress on Pantheon, leveraging automation, Diamond-tier support, New Relic integration, and a multi‑regional architecture to streamline content migration, translation, and development workflows. The move standardized design and branding, enabled fast A/B testing and marketing automation, and delivered major productivity gains—Clarivate estimates the same output on the legacy system would have required a 50% larger development team—while giving the team confidence to accelerate global expansion.

Clarivate

Jeremy Williams

Web Development Manager