Case Study: Social Media Company achieves 966% increase in video views and $56M annual productivity gain with Panopto

How a Social Media Company Modernized its Video Library with Panopto

A global social media company with hundreds of millions of members and roughly 16,000 employees across 30+ cities needed to replace a homegrown video management system to better support Business Ops, Customer Support, Engineering, HR, Marketing, IT, Product, and Sales with comprehensive training, meeting recordings, and reliable livestream backup.

The company chose Panopto for its live features and integrations with Zoom, BlueJeans, OKTA SSO, WanOp, and RTMP streaming backup. Panopto’s intuitive UX helped teams create video blogs and a centralized training library; today about 11,600 employees (58%) use the platform, recording 2,500+ videos weekly, driving a 966% increase in video views from 2016–2020 and delivering more than $56 million in annual productivity gains.